The papers in this anthology (originally presented at Society of Plastics Engineers ANTEC and RETEC symposia between 1995 and 1998) offer comprehensive coverage of plastics coloring technology. The presentation is descriptive, non-theoretical, and non-mathematical; it covers current practices, as well as emerging technologies.

From the Preface: “...Today, color stylists seek to exploit the entire appearance experience to help create a desired product image. No, you can't tell a book by its cover, but a product's package can generate appeal and additional sales...Package design has been an interactive process: stylists demanding more from the technology, and, at the same time, advances in plastics coloring technology stirring creative juices...”

Target Audience: Color concentrate compounders, colorists and specifiers, materials technologists, package designers, students, and others interested in the technology behind the coloring of plastics.

Brief Table of Contents:

Pigments and Dyes

Effective Pigment Incorporation

Testing Colored Products

Effect of Colorants on Properties of Colored Materials

Laser Marking

Index