The updated second edition of this comprehensive guide provides all the essential equations used in the graphic communications industry to calculate the fundamental principles of paper, print, type, and prepress. This handy collection of formulas integrates theory and practice — over 100 equations are presented, along with the theories underlying them, and concrete, real-world illustrations of their use. Purchasers of this book can also download a software program from the PIA/GATF website which will facilitate the calculation of the theories discussed in the book.

From the Preface: “...This book is ostensibly about the mathematical calculations performed in all sectors of the graphic communications industry. The larger purpose of the book is to advance the message that this industry is still mainly about producing products by putting ink on paper...Maximum quality and efficiency are achievable when new technology, such as described previously, is embraced and when using procedures that are based on mathematically definable objectives.”

Target Audience: Ideal for the novice as a guidebook and learning tool; also perfect for seasoned professionals who simply need a concise reference.

Brief Table of Contents:

Paper

Print

Type

Prepress

Common Conversions

Index