The decoration of consumer packaging plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative details. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colors, typefaces, and images which must support the brand, position the product, and provide the required product “stand-out” at the point of sale.

Design and Technology of Packaging Decoration for the Consumer Market provides a broad overview of this critical sector of packaging technology. Incorporating contributions from experienced industrialists and experts in the field, it discusses a broad range of printing technologies; their relevance to labeling or package printing; label application; development of artwork; and much more.

From the Preface: "...This is the first volume in a new packaging technology series. The chapters have been written by authors well experienced in their fields of business, all of whom are in daily contact with their topics...Despite many years in the packaging business, I have found new information in these pages that has proved of real interest to me in my `day' job. I hope that the reader will find this volume a valuable source of reference, to be consulted frequently."

Target Audience: Packaging technologists, designers, and engineers; packaging materials buyers, package printers; and corporate libraries.

Table of Contents:

Technical and Commercial Considerations

The Printing Processes

Linking Lithography to Packaging Decoration Formats

Linking Rotogravure Printing to Packaging Decoration Formats

Linking Flexographic Printing to Packaging Decoration Formats

Linking Screen Printing to Packaging Decoration Formats

Design and Manufacture of Labels and Sleeves

Application of Labels and Sleeves

Direct Printing/Decoration on Metal

Direct Printing on Glass

Selecting Suitable Decoration Formats

Graphic Design and the Launch Process

Labelling Legislation and Bar Coding

Future Decoration Systems

Index

Note: Materials and Development of Plastics Packaging for the Consumer Market, Technology of Plastics Packaging for the Consumer Market, and PET Packaging Technology are companion volumes which complement this title.