This comprehensive and detailed book is a practical guide to the entire process of new product development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. The accompanying CD-ROM demonstrates the use of 52 specific software tools used to implement new product development programs, allowing the user to apply the information presented in the book to their own programs. A complete roadmap for new product development — recommended.

From the Preface: “The purpose of this book is to create understanding of the new product development process in order to maximize the corporate investment. Another purpose of the book is to promote and encourage new product development as a vocation, as well as a means for rounding out the executive. This book can help the reader get an appreciation for the planning, execution, timing, and problem-solving skills required to prosecute a program. Another purpose is to create an understanding at the executive level about the process, expectations, pitfalls, and recovery moves to maximize results...”

Target Audience: Industrial managers, product and R&D engineers, designers, upper-level students in these disciplines, and senior executives who oversee new product development.

Table of Contents:

The Business Objective

The Market Opportunity

Refinement of the Product Concept into a New Product and Business

The Product and Business Plan

Justifying a Program: The Accounting Viewpoint

Starting Out

Executing the Plan

Manufacturing Development

The Prelaunch Checklist: Setting Up the Organization

The Launch

The Pursuit

New Product Development Records Format

Appendix A: Selected Product Development Efforts

Appendix B: The Faster Changing World