First and foremost, this is a beautiful book. Simply thumbing through it will lend the “reader” an immediate intuitive benefit in terms of how to use color as a design element. Beyond that, it offers valuable insight into traditional color theory while examining the effective use of color in digital applications and 3D design work. All-in-all, a balanced examination of theory and its practical application in a technology-driven world. Over 100 color illustrations, including a great many fine art examples.

From the Preface: “Color is the single most important design element. No other formal design component has its unique power. Color stimulates the eye and brain and creates an immediate unconscious response form the viewer. It can move the soul and sway emotions...The right color can make or break a work of art or design...”

Target Audience: Fine artists, designers, students, dye and colorant manufacturers and anyone else who would simply enjoy a fine, affordable book on color theory and perception.

Table of Contents:

Introduction

Color Perception

Color Theory — Making Sense of Color

Color Psychology

Color Harmonies

Pigments, Colorants, and Paints

Digital Color

Color and 3-D

Color and Fine Art

Color and Design

The Future of Color

Glossary

Index